Recognising keywords & campaign data

Using Call Tracking through Jet Interactive allows you to report on your caller activity and conversion information.

By using our dynamic session tracking, we can link a phone call back to the website session that generated the conversion, and link all the meta

• Keyword- The exact Keyword that the caller typed into the browser
• Ad type- The digital ad that appeared and was clicked on
• Source- Google, Facebook, Bing, etc
• Medium- Cost Per Click (CPC), Social, Email, etc
• Landing Page- The page they came through to - this is vital for SEO searches
• Conversion Page- The web page the caller was on when they called

While some of these data points can be collected via your Google Analytics setup, others such as campaign and specific source/medium information require some manual "tagging" of your links to ensure this data is picked up and processed by your analytics (and your Jet reporting!).

To capture this extra data, you can use UTM tagging on your URLs.

What is a UTM tag?

A UTM (Urchin Tracking Module) is a snippet of code that you can add to the end of any URL to track the performance and engagement of campaigns and content.

Adding a UTM code doesn't affect the actual webpage, these parameters only appear in the URL. You can easily delete the UTM code from the URL and the page will continue to load normally, but your analytics just will not pick up a page view or "hit" to these utm parameters.

There are 5 standard UTM parameters that can be tracked:

• source
• medium
• campaign
• term
• content

The dimensions that you track via UTM codes will show up in your Google Analytics reports (and your Jet reports!) to give you more understanding of your marketing performance.

A standard UTM code could look like this:

http://yourwebsite.com/post-title/?utm_source=google

The UTM parameter is the code starting after '?'. The code above tracks who sent the traffic to the page, known as the "source".

To build a UTM code, would will need to have the utm parameter (one of the 5 options above) and the tracking variable, which is the unique variable to identify what is being tracked (such as the name of the campaign). 

URLs containing UTM codes can end up looking quite long and complex. For example, look at this URL of an ABC news article:

These UTM parameters pictured will track multiple variables, such as medium = social, campaign = fb_abc_news, etc.

Adding the UTM code doesn't impact the actual page. You can very well delete the UTM code from the URL, and the page will continue to load normally.

How to generate a URL with UTM tags

If you are experienced in using UTM tags, you can create your own utm parameters at your discretion.

If you are new to utm tagging, we recommend using a URL builder like the one linked below:

Campaign URL Builder

This will allow you to enter your desired values of campaign specifics such as term, source, medium and it will generate a URL that contains the correct UTM values for what you want to track.

Keywords for CPC sessions

If you are using Google Ads, you can use the ValueTrack feature available in Google Suite to pull through the keywords from any CPC sessions on your website.

While this will pull through any keywords using the jvt_k query parameter, this will not recognise any campaign or other Google Ads information. 

For this, you will still need to use UTM tagging above.