To make the most of your Google Analytics Integration, we recommend setting up Goals on your chosen Analytics Views to track your activity coming through from Jet.
Goals will allow you to turn any Jet Phone Call event into a recognised conversion.
More on Events here: How to add a Google Analytics integration
Setting Up a Phone Call Goal
1. Log into your Analytics Account.
2. Click Admin at the bottom of the left sidebar.
3. Choose the Account, Property and View that this Goal should be on.
4. Click Goals.
5. Select New Goal.
6. Select a Custom goal and click Continue.
7. Enter your chosen Goal Name and select Event type, then click continue.
8. In the Goal Details, set the Category as equals to "Phone".
9. Click Save to activate!
10. Your new Goal will now show up as active as will start to record conversions.
Creating a Custom Call Tracking Goal
This is only for use when you are tracking calls from multiple sources or numbers, or want to see Jet calls only as a unique Goal.
To do this, we use a Custom Goal at the View level to track these calls using the unique ID contained in the Event Label that is sent through by Jet.
This can be set up by following the above method to Goal Details in Step 6, and then instead of Category, configuring the Label to look for the "regular expression" of the Context in brackets. For example:
To find your unique Context, simply look at the Event Label of any Jet call. This should be copied exactly as is, spaces included, from after Context=.
For example, if the Label says Context=Main Website, this would be put in as (Main Website).
This Goal will then only track events with our unique ID attached - in this case, calls from the Main Website pool of tracking numbers.
Example - Custom Goal for IVR option selected
You can also use the method above to create custom Goals from other information contained in the Event label.
For example, here is a custom tracking goal based on the IVR selection the caller made:
This Goal is based on the Label searching for the Regular expression of an IVR selection that is equal to “2”.
You can create this for each IVR option and have Goals tracking like this: