How to Add a Google Analytics Integration
The aim of this document is to provide a quick guide about how to set up your Google Analytics integration with Jet Interactive.
We will include information about viewing Events, creating Goals and activating the Jet Custom Dimensions and Metrics, so you can start taking advantage of the majority of Call Tracking information directly in your Google Analytics account.
How to find your Analytics Property ID
- Sign in to your Analytics account.
- Click Admin in the bottom left corner.
- Select an account from the menu in the ACCOUNT column.
- Select a property from the menu in the PROPERTY column.
- Under PROPERTY, click Tracking Info > Tracking Code.
Your Tracking ID is displayed at the top of the page. This will be in a format similar to:
Jet Interactive sends data through to Analytics as Events.
Events are a term used by Google Analytics to describe user interactions with content that can be measured independently from a web-page or screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.
For Jet, this would be a phone call.
A phone call Event sent through by Jet could look like this:
You can use these Events to create custom Goals, reports and dashboards.
To make the most of your Google Analytics Integration, we recommend setting up Goals on your chosen Analytics Views to track your activity coming through from Jet.
Setting Up a Phone Call Goal
1. Log into your Analytics Account.
2. Click Admin at the bottom of the left sidebar.
3. Choose the Account, Property and View that this Goal should be on.
4. Click Goals.
5. Select New Goal.
6. Select a Custom goal and click Continue.
7. Enter your chosen Goal Name and select Event type, then click continue.
8. In the Goal Details, set the Category as equals to "Phone".
9. Click Save to activate!
10. Your new Goal will now show up as active as will start to record conversions.
Creating a Custom Call Tracking Goal
This is only for use when you are tracking calls from multiple sources or numbers, or want to see Jet calls only as a unique Goal.
To do this, we use a Custom Goal at the View level to track these calls using the unique ID contained in the Event Label that is sent through by Jet.
This can be set up by following the above method to Goal Details in Step 6, and then instead of Category, configuring the Label to look for the "regular expression" of the Context in brackets. For example:
To find your unique Context, simply look at the Event Label of any Jet call. This should be copied exactly as is, spaces included, from after Context=.
For example, if the Label says Context=Main Website, this would be put in as (Main Website).
This Goal will then only track events with our unique ID attached - in this case, calls from the Main Website pool of tracking numbers.
Example - Custom Goal for IVR option selected
You can also use the method above to create custom Goals from other information contained in the Event label.
For example, here is a custom tracking goal based on the IVR selection the caller made:
This Goal is based on the Label searching for the Regular expression of an IVR selection that is equal to “2”.
You can create this for each IVR option and have Goals tracking like this: